Marketing

Company background The laid-back society we study, ING Hong Kong, is a tree branch of the orbicular monetary intro, ING. As described formally, ING is a spherical financial institution of Dutch origin, currently offering banking, investments, living restitution policy, and retirement operate to meet the needs of a broad customer theme. In this report, we will concenter on the Customer relationship System in the restitution part of ING Hong Kong. History: The INGs history dates back to 1854, when the invention fathers of ING, Nationale-Nederlanden and Nederlandsche Middenstands Bank Postbank Group provided indemnification policy and banking services to the general universal in Netherlands. In 1984, ING constituted its branch company in Hong Kong, with the initial service of conduct Insurance. In 1989, their service of insurance in Hong Kong was extended to usual Insurance. In 1991, with the merger of Nationale-Nederlanden and NMB Postbank Group, ING was at long last founded as one company legally. Development Before 1991, ING had already become an international company with world-wide services and pipelinees. Up to now, it has earn great success in the insurance domains and is leading the global market with a high global ranking. In prospect Magazine July 2011 Global 500, ING was rank no

1 by revenues in the bank and as sticks in life insurance categories. In Forbes Magazine April 2011 Global 2000, it was ranked No. 1 in area of as put downs in the diversified insurance category. construction: The organizational structure of ING is divisionalized bureaucracy. Under the Supervisory identity card, administrator dialog box g overns ING along six business lines. Each a! dministrator Board member takes charge of one of the six business lines. ING Hong Kong insurance lies in the business line of Insurance Asiatic/Pacific. accusation & Strategy With INGs mission statement: to set the standard in helping our customers manage their financial advance(prenominal), it aims to deliver its financial products and services in the way its customers demand...If you pauperism to get a full essay, order it on our website: OrderEssay.net

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