CASE 10 TeknoSport: Communicating to Prevent Change Priscilla S. Rogers University of Michigan, Ann arbour AS A regional MANAGER of Sales for TeknoSport, you manage the merchandising of all TeknoSport products and serve for four of the companys stores in the metropolitan cranial orbit of Helsinki, Finland. Founded in 1980 in Turku, a major city in west Finland, TeknoSport is a mid-sized, highly competitive retail barter specializing in sports reproduction equipment with 19 of its own stores throughout Finland, Sweden, and Norway. In addition to go standard brand-name products, the firm also has some(a) special products manufactured for it beneath the TeknoSport label, products ranging from ski caps to electronic devices. allplace the years, TeknoSport has developed a reputation for selling technologically advanced(a) products and athletic product packages including electronic equipment, such as cardiac monitors, electronic weights, and video-playback systems. For exa mple, TeknoSport recently won a stipendiary sign to upgrade all the athletic equipment at the Kerttula Sports firmament in Raisio near Turku, as well as to make video-playback systems for athletes and coaches to followup performance.
In fact, the Raisio tiedottaa (Raisio Informs), a city paper distributed kick to every household in Raisio, published a gas figment on this effort. It had a photograph of Olympic favorable medalist, Mr. Pertti Karppinen, and unmatchable of TeknoSports modernistic hires, Mrs. Anja Tirronen, demonstrating the state-of-the-art rowing machine TeknoSport installed in the Kerttula Arena. The bind compared Mr. Karppinens rowing ability with Mrs. Tirronens across-the-board experience about the rowi! ng equipment. TeknoSports Sales Training computer programme (STP) Since 1986, new hires for TeknoSports gross sales staff have been needed to established a rigorous, five-day Sales Training Program (STP). Although TeknoSport hires sales military unit with excellent athletic backgrounds, including both virtual(a) experience and education...If you hope to get a full essay, swan it on our website:
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