Problem Statement Kudler Fine Foods

Kudler exquisitely Foods Problem Statement Christine Hogue University of Phoenix MGT521 25 July 2010 Ed Darley This paper pass on discuss problems identified with the Kudler hunky-dory Foods strategic Plan, dated 2003. Kathy Kudler established Kudler Fine Foods (KFF) in 1998 by opening her commencement ceremony store in La Jolla, CA. Over the ensuing old age she opened deuce redundant localization of functions one in Del Mar, CA and the other in Encinitas, CA. KFFs goal is to be a premiere foodie grocery store store whirl quality meats, produce, cheese and wine, with a concentrate on on customer service. KFFs has several problems with its current strategic curriculum that must be overlayed to ensure winner of the business and solid Kathys vision and investment. I forget discuss two major problem areas that KFF must address: 1) selling outline, and 2) focal point control. Kathys vision of a bon vivant grocery store rivet on renting a missing need in the topical anaesthetic La Jolla, CA market. Kathy found the La Jolla community did non throw off a convenient foodie place to purchase fresh produce, gourmet specialty service and fresh meats. Her plan to open KFF to fill those needs was an nictitation hit; customers have made KFF a part of their daily routine. Until recently there was a wishing of a marketing strategy for KFF.

Kathy assumed if she replicated the La Jolla strategy she would have the corresponding success. The store has not been able to function in the aforesaid(prenominal) return on investment as the first situation. hotshot of the major problems seems to be the median plate income for the new location doesnt suppo rt the exact same business model. Kathy shou! ld have done more inquiry on the new location to determine customer needs, income level, and population. KFFs strategic plan was not implemented until 2003, so it appears market research was not conducted precedent to expansion. The Del Mar location is at the break-even point, it appears the local economy whitethorn not be able to delay the same cause of business opportunity as La Jolla. The latest store...If you postulate to get a full essay, enunciate it on our website: OrderEssay.net

If you want to get a full information about our service, visit our page: How it works.