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The current issue and entire text archive of this daybook is available at www.emeraldinsight.com/0263-4503.htm Future look directions in tourism trade Rodoula Tsiotsou Department of Marketing and Operations Management, University of Macedonia, Thessaloniki, Greece, and tourism mathematical product 533 Received January 2010 evaluate January 2010 Vanessa Ratten A.J. Palumbo School of Business Administration, Duquesne University, Pittsburgh, Pennsylvania, the States Abstract Purpose The purpose of this base is to formulate and hash out future research avenues for the marketing of tourism operate. Design/ methodology/approach The approach taken in the root is to go over the relevant literature and focus on the key themes approximately important for future research on tourism marketing. Findings The root word ?nds that there are a get along of research avenues for tourism marketing researchers and marketing practitioners to conduct investigations on save the most important areas are consumer behavior, branding, e-marketing and strategic marketing. interoperable implications The account is relevant to tourism ?rms and destination management organizations in the growing of marketing activities/capabilities to increase their customer base.

In addition, as this publisher takes a global perspective it is in any slick accommodative to compare divergent international research directions. kindly implications ever-changing demographics and the aging of the global population mean different marketing approaches will be needed to market tourism services to older consumers and too consumers from developing countries such as mainland Chi na and India. Originality/value This paper ! is a key election for marketing practitioners motivationing to focus on future growth areas and also marketing academics interested in tourism marketing that sine qua non to stay at the forefront of their research area of expertise. Keywords touristry, Marketing, Tourism development, Strategic marketing Paper type Conceptual paper 1. submission As the...

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