Process Identification Analysis

CONCLUSIONExpansion is clearly a st judgegic goal for AT T . Since the recent fusion of AT T with BellSouth , the resulting order has been implementing its interconnected go on a scale that spans 22 effectuate forwards . instanter that Cingular has been completely acquired by AT T , the many radiocommunication customers (millions , in fact ) that were once Cingular customers straightway have the prospect to unify their communications carrier . The billet of AT T in this should be one that makes it as easy , cunning and seamless as possible for customers to do this . Its ability to support this function is clear - though there have been both(prenominal) indication that AT T might state digital subscriber line by itself at a low rate of 20 per month and it has also concur to commit to net disinterest for the next two years (Block , 2006However , with the re-acquisition of its wireless phone serve in its control of Cingular receiving set , it is now possible (and from the attach to s standpoint , desirable ) that it habit up its capabilities to offer three-fold and even quadruple tracts to the public . This package would include boob tube (cable , home phone , cellular phone , and high-speed network for one monthly totallyowance that for its customers would be worth more(prenominal) (that is , cost less ) than the sum of the psyche services . In fact , it would be an important ill-treat in find access to the areas of the country that have been woolly to the follow since the 1984 collapse up of its monopoly . Most of the North- and Mid-western states would again give-up the ghost accessible to AT T finished much(prenominal) services as VoIP and cellular communications .

It would therefore offer significant disceptation to such(prenominal) companies as Qwest , which covers home-phone service in those areas (Block , 2006Despite the costs of package designed specifically to manage billing for pass such merged service , AT T will profit from this fount of integration because of the added revenue that can be funnelled into the company through convincing already existing customers to add services . This amount of moneys to gaining revolutionary customers for a service that is already in place and for which the company has already expended capital Therefore , offering the service at what might be considered a discounted rate would still amount to an increase in revenue . furthermore , because of the fragmented state of AT T s customers because of the recent merger , the company has a wider variety of po tential customers from which to choose in implementing this integrated serviceRECOMMENDATIONSResearch and victimization is a crucial aspect of what AT T now needs to do with its quality receipts strategy . The impudently customers and employees it has now inherited because of mergers hold a wealth of discipline regarding the existing services in the several(predicate) areas of AT T s current offerings . These groups must be appealed to for tuition concerning satisfaction , as well as services creation offered by competitors that count attractive them . In the customer service area it will become necessary to train all representatives to deal...If you want to thrum a full essay, order it on our website: OrderEssay.net

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